The idea of contactless technology in the hospitality industry is not new, though until now it has been regarded as an operational “luxury” rather than a must-have. But a confluence of factors set in motion by COVID-19 will require restaurants to reevaluate nearly every aspect of how they do business – and redefine what’s essential.

In these uncertain times, hospitality operators must master competitive agility to bring back profitability and produce the significant value that has been lost over the last months. Competitive agility means they need to be prepared for boosting growth, become a champion at optimizing costs, and refresh the operating model by streamlining the way of working. Of course, all this needs to be done while also protecting the health and safety of employees, consumers, and business partners.

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The need to meet such criteria also is being underscored by the World Health Organization, which recently issued guidlines

specifically for how to ensure that restaurants operate safely. Its recommendations include multiple references to maintaining safe hygiene practices and appropriate social distance among guests and staff.

More than ever, the importance of untethering employees and giving them the ability to operate remotely – rather than in confined quarters – becomes apparent. For example, tables equipped with ordering kiosk not only can work in safer conditions, but they can also streamline your business and create better customer service for your patrons. Likewise, offering mobile apps to enable patrons to order and pay from their own smart phones eliminate unnecessary contact with servers

It will be imperative to install a system that can quickly activate and manage an array of contactless services, which will require both built-in features that are core to the product as well as advanced integration capabilities. That combination opens the door to endless possibilities such as:

  • Order ahead capability
  • Mobile Take out
  • Comprehensive mobile order & Pay App
  • Community App
  • Marketing tool
  • Revenue generator
  • Analytic data platform
  • Cashless payment
  • More Secure
  • Deals and Promotions
  • Loyalty
  • Upselling
  • Promote inventory
  • Larger tickets
  • More visits

Achieving competitive agility also means having access to an ecosystem of integration partners to accelerate innovation. ChargeTank Media Group offers new technologies across various frontiers, our hospitality technology partner network is unmatched in the industry for its scope and breadth, offering restaurants best-of-breed solutions. This approach assures faster speed-to-market, greater return on investment, and improved adaptability to whatever may come next.

As guests and staff increasingly recognize and appreciate contactless, such services no longer will be crisis necessities but staples of everyday expectations. Which underscores the key point made by “The longer players take to innovate, the less relevant they will be for guests.”

Want to learn more about the mobility features pre-built into our ChargeTank or how we can help you adopt contactless technology at your restaurant? Please email